Multiple linear regression, F test and t test were used to analysed data. The sample was all university students of Management Department, Faculty of Economics, State University of Medan who are still active and shopping at that was one hundred and twenty two respondents. Keyword(s): Effect of Price, Product Completeness, Consumer Purchase Decision, Tokopedia.Ībstract: The purpose of this study is to determine the effect of price and product completeness to the purchase decision of consumer at online shop. A. Harahap 3Īffiliations: 1 Universitas Pendidikan Indonesia, Indonesia 2 Universitas Negeri Medan, Indonesia 3 Universitas Islam Sumatera Utara, Indonesia If you’re going to use thumbnail, product and zoom categories, pick three sizes (one for each category) and stick with them.Authors: D. Amanah 1 Ratih Hurriyati 1 V. Gaffar 1 A. Whatever you choose, however, standardize on your categories. If you’re one of the millions of retailers hosted on platforms, your options are limited by the vendor. The short answer is the one that works for your site. What is the Best Size for Ecommerce Product Images? (They’re pretty rigid about this requirement). What’s interesting about Wix is the insistence that all images have an image ratio of 4:3. Wix has two formats, 200 x 200 for the gallery images sizes and 400 x 400 for product pages. Yahoo! Merchant Solutions restrict uploads to 2000 pixels in width or height. 370 x 370 is the base non-zoom size, while 1100 x 1100 is recommended for image zoom situations. The main image on the product details page is referred to as the Base Image. A 370 x 370 “Small Image” is recommended for listings on category and search results pages, as well as the Up Sells, Cross Sells, and the New Products sections. A 50 x 50 thumbnail works for the thumbnail gallery, shopping cart, and Related Items suggestions. Magento recommends three different image sizes.
While this is the recommendation, the platform does support product images up to 2048 x 2048. Shopify’s own recommendations are 1024 x 1024 at 72 dpi (dots per inch resolution). If you load a 1000 x 1000 image, it is automatically reduced to a maximum of 512 X 512. For example, LightSpeed’s Point of Sale application restricts maximum image size to 512 x 512. Many ecommerce platforms have their own photo size restrictions that supersede what you just read. Here is an example: Platform Restrictions In contrast, athletic footwear brand Saucony has used mouseover closeups for several years. The Bird’s Eye suit page has six photos, all of which you can click to produce a closer view. 800 x 8 x 1000 are plenty big enough for mouse hovers.įast fashion retailing giant Zara uses huge close-up photos that fill your screen. You can do this in a couple of ways take separate close-up shots, or integrate click-to-zoom or mouse hover functionality. Any products where fabric, surface texture, patterns, colors or manufacturing details are part of the product value and evaluation criteria require zoom functionality. These images (usually 640 x 640 or 800 x 800) should show the various perspectives of the item such as front, side, underneath, etc. Here is a great 880 x 667 picture from .ĭepending on the product category, detailed close-ups are super important. Medium: Product pagesĮvery product needs good product page-quality images. Clicking on the thumbnail launches either a dedicated product page (with a larger, full-sized image), or just the larger image. They are usually just large enough to convey shape, design and color. These are small (100 x 100 or 200 x 200) images that appear in product category or site search results listings. In general, ecommerce sites use three sizes (the numbers below refer to pixels): Small: Thumbnails
jpeg for file type., what is the best size for ecommerce product images? While you’re likely going to choose between.
Assuming you’ve staged and lit the product effectively in your photos, taken sharply focussed images, and don’t have to do any PhotoShop work beyond cropping, the last two issues are file type and image size. (For the sake of this article, I’m talking about physical dimensions, not resolution). Size is one of the most important characteristics of good product photography. (If you do, your product pages will closely resemble the other sites using the exact same images).
Yet it takes a lot of time to produce good ecommerce product images, unless you take the easy way and simply use whatever the manufacturer or distributor can send you. Good product images move merchandise on ecommerce sites.
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